It’s not that complicated, but others might make it so.
When you’re starting off with your first funnel or fifteenth, you only need to note down 3 major things in order to make that funnel successful.
What are those 3 things?
- A clear funnel sequence
- A strong source of traffic
- Understanding your numbers
Don’t get me wrong, there are so many other things you could work on (upselling, down selling, popups, JV opportunities, scarcity tactics, etc..), but if you are trying to focus on the essential, this is it.
Let me explain each in detail.
A clear funnel sequence
Don’t ever go into Clickfunnels first and start creating a funnel, you dummy.
Get out a piece of paper, set aside 30 minutes to an hour, and start drafting things on paper first, always.
Create boxes for the different pages you’ll need. Create a very brief wireframe in each of those boxes, start getting your creativity juices flowing.
You can have your computer open, I always do, so that you can do some research on your audience and other successful funnels that you can get inspiration from.
Once you a proper funnel sequence laid out, you can stick to it and get started building it out (or using one of our free or premium funnels to take a shortcut)
See, you might not hit gold right away with your funnel sequence, but what kills most peoples progress towards a successful funnel (and big profits) is making too many iterations and not understanding that you need to stick to it for a bit.
Once you have a funnel drafted and built, give it some time to get enough traffic, so you can see what improvements you can make to make it more successful.
Why am I saying this?
Because I still remember how shocked I was when I heard that big dogs like Russell Brunson’s funnels had conversions like 1-2%.
That is no amazing number, that’s fairly average (ya I know some funnels can be even worse), but the big takeaway was that he stuck to his funnel that he built out, and just plowed it with traffic.
That eventually led the funnel and whatever he was selling, to be successful and profitable.
So to wrap this part up, I’m not teaching you some new strategy, this is something that the creator of Clickfunnels is doing.
A strong source of traffic
Next up is traffic.
Once your funnel is up, you want to bring people to it. During the drafting phase, you’d have done some research on your customer, and where they hang out.
You want to now do either SEO or buy paid ads (Facebook, Google, Twitter, Pinterest, Quora, etc..) to get in front of them.
I’m sure you already know this, and if not I have plenty of articles to discuss traffic.
What I want to go over here is that just like you need to stick to a funnel after making it, you also need to stick to one traffic source and really get everything out of it.
You can absolutely start with Facebook and then add Google to the mix, but only after the first source of traffic is working very well and bringing in lots of quality traffic.
Not much else to say here about that.
Russell Brunson, owner of Clickfunnels, talks about the “congregation”. Your ideal customers (the congregation) are all hanging out somewhere online.
Go find where they are, put yourself in front of them, and make your offer compelling for them to bite.
Understanding your numbers
When I mean “understanding your numbers”, I basically mean that you should have an understanding of where you break even and eventually start profiting.
You gotta think end game, and work your way back.
If you sell something for $1000, and expect a modest 1% conversion rate, you need 100 visitors to get 1 person to buy.
Now let’s say you plan on starting with Facebook Ads to get traffic, and estimate around $2.50 per click cost.
After 100 visitors, you’ll have paid $250 for ad spend, and have hopefully converted 1 person.
If you did, you’d be netting $750 in profits, quite a good ROI!
These numbers are made up, but you need to start with made-up numbers too. Once you start getting some real data from the traffic, you can update those numbers to make them more real.
Now that you plugged in a fake $2.50, you can adjust it to maybe find out that at $6 per click, you are in the red. If you see that you’re paying $6 per click day after day, you need to figure something out.
See how simulating all your numbers beforehand helps you out when you go live?
I’ve made these 3 points fairly simple, with simple examples, but that’s how it’s supposed to be. Don’t make it overly complicated, it doesn’t have to be that way.
Get going, make plans, make a few mistakes, and most importantly monitor your funnel and traffic regularly to pivot and make positive changes so that you set your ship to sail towards success!