Clickfunnels vs. Shopify

Technology has revolutionized the way we do things in our world today, and this includes how sales are being made too. Most offline stores are gunning for an online presence, and it is greatly helpful for the growth of such business. But then, getting one’s business online is one thing, and attract customers is another. Enter ClickFunnels and Shopify.

They are two self-starter instruments that get you sales for your business. They both have distinct features, so in this article, we will contrast ClickFunnels vs. Shopify and highlight their distinct features, pros, and cons to help you choose which is best for you and your business.

CLICKFUNNELS

ClickFunnels is a tool that helps to automate the sales process of business from beginning to end. Forbes estimated its value to be around $360 million and co-founded by Russell Brunson in 2014. It equips you with the ability to control the buying process at every phase. Clickfunnels allows for the creation of webinars, landing-page, a normal website, membership sites, and a lot more. ClickFunnels has a variety of already designed and extremely customizable funnels that simplifies the creation of sales funnels for anyone with at least minimal technological skill.

Offering a combination of marketing solutions, it is often used for product/service promotions and sales by entrepreneurs or businesses. Other online funnels would deem it necessary for you to have a variety of separate tools; order form, web analytics, page builder, web host, shopping cart, content management programs, among others, but ClickFunnels has got it all in one. You can, thus, build your sales funnels from start to finish on a single dashboard.

FEATURES OF CLICKFUNNELS

ClickFunnels is designed to make its process as easy as possible and for novices and amateurs who seek an online presence in their business. It equips them with easy-to-use but powerful tools that don’t just set up their store but also their marketing funnel. Some of ClickFunnel’s features include:

READY-MADE SALES FUNNELS

With already designed funnels available such as e-books, products (digital and physical), webinars, templates for check out pages, sales page, etc. The process gets so simple that all you have to do is put in your information, images, and voila- you have your own funnel available to you.

ACTION FUNNELS

This automated tool allows for the combination of funnels with emails to create a computerized marketing machine, controlling how and what emails are sent to those who chose your funnel.

WEBSITE BUILDING TOOL

ClickFunnels has a website building tool where you can build and personalize your own sales. It’ll be funny if you opt not to use a template. It allows for the insertion of images, opt-in forms, text, payment integrations, etc.

Other features you can find on ClickFunnels are payment integrations, CRM systems, Affiliate Marketing systems, and also an Email marketing tool. The cost of using ClickFunnels is just $97 per month for the standard package and $297 per month for the platinum package.

PROS

• Ready-made funnels are available to help you; you just need a bit of marketing knowledge.

• It’s an all-in-one tool, which is a significant advantage—no need to pay for individual tools.

• It takes only a few hours to build your own funnel, not days or weeks.

CONS

• Some might find the subscription expensive.

• ClickFunnels do not have a mobile app. ClickFunnels isn’t ideal for you if you aim at running a full online business and sell hundreds of products.

SHOPIFY

They created Shopify to assist anyone from anywhere who wishes to establish an online sales store. The dynamism of Shopify allows for merchants to use “Shopify POS” to sell their products. Therefore, Shopify helps you irrespective of where and how you want to sell, be it online, through social media, etc.

Shopify provides various themes you can use to set up your website. It allows for payment integrations, inventory management process for you to be able to organize physical products, and you get exclusive rates from UPS, DH, and USPS.

You need not be a programmer to use Shopify effectively; they provide tools you can use to start up your online business. They also grant you access to an app store that has multiple plugins to use for your site.

FEATURES OF SHOPIFY

Shopify requires a degree of software integration knowledge to enable entrepreneurs to combine different marketing strategies and software to achieve their desired outcomes. Features you can find on Spotify includes;

ONLINE STORE BUILDER

This unique feature boasts an outstanding variety of themes that can be used effectively to build your website. It also has a drag-and-drop feature, which allows for customization of every element and parts of your preferred themes. You can also integrate your custom HTML and also CSS codes, and Shopify makes all sites mobile responsive (shop everywhere on the go).

ANALYTICS DASHBOARD

This allows you to see data containing orders, sales, and traffic. You can also see the location of your customers and your products’ performance.

MOBILE APP

Shopify allows for mobile app integration and is available for both iPhone and Android users. It can be used to track orders, for inventory management, and also to contact customers.

Other features you can find on Shopify are; customer management system, an application store, shipping/delivery, sales channel, and payment integration.

Shopify doesn’t cost much if you are going for the Basic package ($29 monthly). There are three other prices; standard plan ($79 monthly), Advanced plan ($299 monthly), and Shopify plus ($2000 monthly).

PROS

• Meager shipping fee from delivery partners (USPS, DHL, and UPS).

• Mobile app integration.

• Perfect platform if you aim at selling hundreds of products.

CONS

• It takes time to set up.

• You need integration with other software and services for build landing pages, creating affiliate programs, and also for email marketing. This means more cost.

• The platform provided is just for products’ sales.

CONCLUSION

In making a decisive choice between ClickFunnels vs. Shopify, you first have to straighten out what you seek to accomplish.

If you have a physical shop and wish to create a medium scale online presence to generate sales from both means, then we advise you to use ClickFunnels, bearing in mind the cost, though.

But if you are looking to create a fully online store to sell hundreds of products, then Shopify best fulfills that purpose. It has a great developer community that helps you with solutions to problems.