How To Create An Affiliate Marketing Funnel in WordPress

WordPress is a gift for affiliate marketers, you can set up your website with affordable hosting and get started right away. The best thing with WordPress is that you can buy (or get for free) cheap plugins and themes to get your marketing funnel going. I’ll show you how to create an affiliate marketing funnel in WordPress to grow your affiliate marketing business.

To create your affiliate marketing funnel in WordPress, you can add plugins (based on your objectives like eCommerce or lead generation), get a free/paid theme, and be online within hours. Alternatively, you can use a drag-and-drop funnel creator tool like Clickfunnels, and then use its WordPress plugin to connect that funnel to your WordPress website.

So as an affiliate marketer, your goals could be one of many. You could be promoting Amazon products and use a marketing funnel to share a list of top products with the hope that the visitor clicks through one of them.

You could also setup an affiliate marketing funnel for lead generation, getting payment based on CPA instead of sales.

In this post, i’m going to cover what options you have to create an affiliate marketing funnel in WordPress, based on your objective. If you liked the value shared in this post, please be sure to share it with anyone else who might benefit, and leave any questions/comments at the end of the post.

What type of affiliate marketing funnels could I make?

How To Create An Affiliate Marketing Funnel in WordPress

As an affiliate, you’re promoting a product or service, and can get paid out usually in 2 ways.

One is if someone takes an action, and you get compensated for it. This is usually lead generation, and you might get paid out something like $1 for every lead you bring to a site.

The second way is a sale, the most common of affiliate marketing funnels. You’d make a funnel with the goal of pushing that visitor to the end website, where they buy something, and you get a percentage of the total sale.

I wanted to cover this, to go over the fundamentals, before going further. Honestly, how you make the funnel itself is going to be mostly the same regardless if you’re doing affiliate marketing for sales or leads. The content is what would mostly be different.

Creating an affiliate marketing funnel in WordPress if you know what you’re doing

So let’s cover the basics. You should have a WordPress site setup on a decent hosting company (my recommendation is Siteground).

You can use the 1-click installation feature to get the site setup, and you’ll have a blank site like below.

You have 3 things you need to do, before you can send traffic to this funnel.

  1. Add a theme
  2. Add any necessary plugins
  3. Add content

We’ll cover content on another post, but below you can see some free or paid resources to get you started with a funnel in WordPress.

Good themes for your affiliate marketing funnel


I really like this theme for many reasons. While it is a paid theme, it comes with 40+ sleek designs that you can use for more than one purpose. If you make just one or two sales from your affiliate marketing purposes, you’ll have already paid for this $59 theme.

Ideal plugins you’d want to setup

Pretty Links

Pretty Links WordPress plugin

This is a really must have plugin if you have a long funnel or multiple pages in your funnel, and you want to make sure you monetize every opportunity.

This plugin not only shortens really long affiliate links, but you can also manage it better. In the future, if you need to setup a new link or redirect it entirely, you can just edit the link inside the plugin manager and not each individual link in the funnel.

Optin Monster

Optin Monster

This is a great plugin ideal for both lead and sales goals in affiliate marketing.

If your funnel is to generate leads, you can use this plugin to create a popup after a few seconds to get that visitors email address. You then have a second chance via email to direct them to the affiliate page you want to get your potential comission.

If your funnel is to direct the visitor towards a sale, you can use their exit-pop method to catch them one more time before they’re about to leave the site. This is one of my favorite popup features. If someone read your sales copy and decides to leave, you have one more chance to possibly use another angle (or request their contact info in return for a discount) to push them further down the sales process.

Creating an affiliate marketing funnel in WordPress with help

If picking themes and plugins to build your funnel sounds too hard, you can do what I’ve done.

You can head over to Clickfunnels, use their drag-and-drop service to create the actual funnel, and then just install a single plugin on your WordPress site to integrate what you made over on Clickfunnels, onto your website.

Clickfunnels for drag-and-drop funnel building

I’ve used other drag-and-drop funnel building tools like WPBakery, which is actually one of the most popular plugins on the world, but nothing is as smooth and easy to create a funnel like Clickfunnels.

I found out that they actually offer a 2-week free trial with no credit card info needed, so you can test it out to see if Clickfunnels can work for you. I’d definitely think it’s worth a try before you get deep into funnel building.

There are competing online services like Leadpages or Instapage, but I honestly like the interface of Clickfunnels. To be honest, I have been using Clickfunnels since 2018, and have only used the other 2 software a little. It’s that feeling when you try something and immediately compare it to something you had before (in my case Clickfunnels), and know it’s not right for you.

I trialed the other 2 software and could tell that for me, it would be either Clickfunnels and/or building custom right on WordPress. And I’ve done both over the years.

Get ahead as an affiliate with Clickfunnels

I said before that I’ve used Clickfunnels for a few years now. As a full-time affiliate marketer (and one who can write code on a napkin), I found it extremely easy to use Clickfunnels to create my landing pages and entire funnel process.

I can code HTML & CSS on a notepad file without any help, and for the many years before I would just create my entire funnel process. Why not? I could get all the images and copy exactly where I wanted, and add unique touches that most others couldn’t. I had an advantage.

I’d like to mention that I’m pretty OCD about things too. I’ve used dozens of online tools, only to dislike them simply because of the way the user interface looks. If its all compact and not easy to use, I’m out.

This is why I liked Clickfunnels so much. Yes it starts at $99 a month to build up to 20 funnel campaigns, but that time I saved by doing drag-and-drop work was well worth it.

If you think about it, with the option to build out 20 funnels, you should definitely be making back the $99 investment and more.

I use WordPress 100% of the time to build out any website, regardless of what it’s about. The point with Clickfunnels, is that I would build out funnels there quickly, and then use the WordPress plugin to integrate the funnel I built, onto my website.

What affiliate marketing funnels did I create on WordPress?

Let me showcase a few affiliate marketing funnels that I made in WordPress, so you can possibly get going on one of these.

The options are nearly unlimited, but I know sometimes you can get overwhelmed at where to start, so I hope this is helpful in getting you going.

Email opt-in landing pages

These are single landing pages that would act as the beginning of my affiliate marketing funnel. I’d get some traffic from SEO or a paid campaign (mostly paid).

Long sales copy landing pages

The standard landing page thats quite long and tries to address & answer all questions and concerns the potential buyer might have. For me, this has worked best up to about a $500 offer. After that I would make a medium size landing page, with the goal to get the persons email and built rapport over time.


Whether you’re building a more custom affiliate funnel on WordPress, or using Clickfunnels to build and integrate with your WordPress site, I hope you got some great insight into what you can do.

As I mentioned, I have gone down both routes. I really enjoy the Clickfunnel tool, it’s drag-and-drop setup to build a funnel is, in my opinion, the best in the market. The reason I would choose to build a funnel right on WordPress would be to usually use a WordPress plugin to make that funnel more interactive, something I can’t do with a Clickfunnel funnel.

Leave a question/comment below, and get building!